Meet your designer
Laryne Jefferies has comes from a family of entrepeneurs and creatives. She had passion for creating art from a young age and started making clothing from as young as fifteen years old which was the start of her passion for her career today.
She graduated in Fashion Design from Cape Peninsula University of Technology in 2012 and moved to Johannesburg to work for Gert-Johan Coetzee in 2013 as an assistant designer and studio manager. She started building her own brand after hours while she learned and worked at the GJC studios.
At the end of 2020 she took her own label full time as a designer for her own company.
In addition to a growing South African market, Laryne Jefferies has developed a very large Zambian market and growing in Zimbabwe and other african countries and internationally too and works very succefully via correspondence.
We believe in custom making the perfect gowns to suit any occasion, style and figure. It is our promise that this experience will be the stress free part of your event planning!
Laryne sees each gown as a wearable work of art. The time and detail put into each gown is carefully planned and exicuted.
She loves creating patterns for individual figures and bringing the client's vision to life even better than they imagined.
"I don't believe that there are only certain sillouettes for certain figures; you look your most beautiful when you wear a gown made well for your unique figure and that is the beauty of custom made couture." -Laryne Jefferies